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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q138-Q143):

NEW QUESTION # 138
Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A. Delivery Profile
B. Send Classification
C. Send Definition
D. Sender Profile

Answer: B

NEW QUESTION # 139
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A. Include "Hero_CTA" in the Link Tooltip field for each link.
B. Add "Hero_CTAn to the Tracking Alias field for each link.
C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
D. Include Hero_CTA1 In the filename for each Hero Image.

Answer: A,C

NEW QUESTION # 140
What are some things you should automate as an email marketer?

A. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
B. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
C. Implement Customer satisfaction programs.
D. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.

Answer: A,B,C,D

NEW QUESTION # 141
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. Einstain Engagement Activities
B. A/B Testing
C. Path Optimizer

Answer: C

Explanation:
Explanation
Path Optimizer is a tool that allows marketers to test various paths within a journey based on parameters and assess the effectiveness of each path. Path Optimizer can also automatically select the best performing path and send all contacts through it. [Source: Trailhead]

NEW QUESTION # 142
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Export the journey email analytics
B. Review opens and clicks activity summaries.
C. Define a goal for each journey.

Answer: B

Explanation:
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.

NEW QUESTION # 143
......

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